Who are you? Creating your profile summary
It’s that scene everyone always talks about, except it’s happening to you right now. You just got off an elevator ride where the CEO of your company happened to be taking the same elevator as you. You had a total of about 30 seconds to make an impression with your CEO in a rare opportunity that you’ll never get again. What will you say? So how does this scenario relate to your LinkedIn summary? You can think of your profile summary as your elevator pitch. It should be a true introduction to you that’s concise, speaks to your mission, motivation, key skills and your experience.
It should also feature any words that are relevant to your industry or the work you do. And lastly, this is your time to shine so make sure you showcase your career accomplishments and aspirations.
Believe me, I know writing a summary of yourself can be intimidating so let’s give you a format to help you get started. Think of your profile summary as an introduction to who you are, what you do, why what you do matters, and the contribution you want to make or impact you want to have. Let’s break each of these down further and give you some examples to bring these concepts to life. Who are you? Since your summary is an introduction to you, kick it off by telling others who you are.
Here’s some examples.
Whatever it is, give your audience an idea of who you are in a compelling way. What do you do? Tell people a little bit about what you do. Do you lead a team of engineers responsible for keeping your company’s site up and running? Or perhaps you run your own barbershop where you turn an everyday haircut into a personal experience where your customer leaves feeling like family. Providing a quick introduction to what you do will help others connect to your professional story.
And last but not least, what’s the contribution you want to make or the impact you want to have? Maybe you’re working toward creating economic opportunity for everyone in the world. Perhaps you’re about educating people on why diversity, inclusion and belonging matters. Or maybe you’re focused on impacting the youth of tomorrow by teaching them how to read. Everyone’s got a story to tell.
However you choose to tell yours, make sure you bring you front and center in your summary by highlighting your contribution, impact, work and accomplishments.